My Resume
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Professional Experience

Marketing Consultant/Graphic Artist

brianponikvar.com (Marketing and Design Services) Newport Beach, California 2006 to Present

  • Developed client base by marketing and promoting business among various industries, achieving ­annualized growth of 45% over the first 2 years
  • Produced branded marketing campaigns by designing layouts and writing copy for brochures, print ads, event promotion materials, magazines, newsletters, Powerpoint presentations, e-newsletters and websites, creating consistent and focused marketing communication
  • Employed illustrators and photographers by negotiating fees and directing their work, finishing projects ­consistently on time and on budget
  • Serviced client accounts by consulting on and presenting creative strategies, gaining timely approval of projects
  • Managed business operations by budgeting, job trafficing and accounting, maintaining business solvency and growth.

Senior Art Director

Practice Builders (Healthcare Marketing Agency) Santa Ana, California 1997 to 2006

  • Lead artistic direction of marketing strategies for multiple clients at a time by concepting, collaborating with writers and designing projects, realizing an average of 5:1 client return on investment
  • Managed large projects by negotiating fees with and supervising work of freelance graphic artists, illustrators and photographers, consistently completing projects on time and on budget
  • Lead new product task force by creating and implementing process for idea generation and evaluation, launching 2 new products within the first 90 days
  • Worked harmoniously with teams of writers and account executives by leading, collaborating with and motivating members, routinely breaking monthly agency production records
  • Designed and branded employee incentive program, achieving more consistently departmental production goals

Graphic Artist/Copywriter

European Computer Sources (Computer Trade Publication) Brussels, Belgium 1996 to 1997

  • Founded creative department for start-up office by researching and acquiring equipment within budget, developing workflow procedures and designing advertisements for debut publication,
    beating deadline by 3 days
  • Managed monthly advertising section of multiple-language-edition publication by coordinating multinational team of translators, printers and service bureaus, consistently meeting production deadlines
  • Produced ads for clients by developing advertising strategy, writing copy and designing layouts, producing 20-30 ads per month
  • Improved departmental efficiency by training designers to leverage software capabilities, significantly reducing task time
  • Supported sales team by designing numerous proposal ads, persuading clients to sign insertion contracts of $50,000 to $100,000

Additional Experience

Graduate Student Consultant

RMI Insurance Services Laguna Hills, California 2002

  • Performed market research by designing and conducting customer surveys, determining buying behavior and company strengths and weaknesses
  • Identified market opportunities by researching and segmenting market, targeting most opportunistic segment based on company SWOT analysis
  • Formulated marketing strategy by developing service positioning, distribution, promotion, budget and control systems, creating a targeted marketing initiative within budget
  • Implemented marketing strategy by crafting brand image and writing and designing promotional materials, resulting in marketing-based communication materials

Applicable Skills

  • Strong visual and problem-solving creativity, advanced business analysis, strong written and oral communication, demonstrated leadership, extensive teamwork experience, proven self-starter
  • Proficient in InDesign, Photoshop, Illustrator, Dreamweaver, standards-compliant web design (XHTML, CSS), Word, Excel, ­and PowerPoint
  • Working knowledge of Flash, WordPress web development, social media marketing, email marketing, search engine optimization and web analytics

Education

MBA Marketing

Mihaylo College of Business and Economics, California State University Fullerton

 

BA Communications (Advertising)
Minor Graphic Design

College of Communications, California State University Fullerton